Helmut Lang Shiny Cuff Top Siren Red Size Small RRP £150, Now £50.
This close-cut Helmut Lang Tee is trimmed with glossy panels at the short sleeves. The contrast cuff accents add edgy character to this classic tee.
Contrast cuff accents
Seam detailing throughout
Shell 100% pima cotton
Trim 100% polyurethane
Contrast cuff accents add edgy character to this classic tee. Fit: this style fits true to size. – Crew neck – Short sleeves – Contrast cuff accents – Seam detailing throughout – Lightweight construction
In the 1990s and early ‘00s, Helmut Lang was one of fashion’s trailblazers, disrupting the industry with his sharp, minimal designs that carried an air of intellectualism and a quiet sense of rule-breaking. It’s thanks to Lang and his moving of the date of his eponymous label’s Spring 1999 show that New York Fashion Week went from being at the back end of the seasonal schedule to the very beginning, and it’s thanks to him that one of the most prominent places to advertise fashion in the early ‘00s became the top of New York’s iconic yellow taxis.
In 2005 we saw a shift. The Austrian designer left his namesake label after almost two decades at the helm to concentrate on his artwork, leaving the brand to go through various ownerships and fall short of that originality and uniqueness that he had brought to the label.
This is all about to change. In March 2017, it was announced that CEO Andrew Rosen had appointed Isabella Burley as Helmut Lang’s ‘editor-in-residence’; the label moving away from the traditional structure and instead mimicking that of a magazine, with an ‘editor’ at the centre of the brand rather than a creative director. This was the start of the regeneration of Helmut Lang. Once again it was going in the opposite direction of the rest of the fashion industry, and with the current conveyor belt of big name designers moving between creative director roles, it may not be long before other brands start to follow suit.