Helmut Lang Deconstructed Overcoat Melange Grey Size S, M RRP £1195, Now £490.
Vivify your style credentials with the Deconstructed Overcoat from Helmut Lang. Created in mélange grey, it presents long sleeves, notched lapels and a double-breasted button fastening. Showcasing an all-over flecked design, it falls to the knee in a flattering relaxed fit, while the design is completed with two front stitched flap pockets and raw detailing at the cuffs. Style over professional and casual looks.
Mélange flecked finish
Double-breasted button fastening
Two front stitched flap pockets
Shell 74% virgin wool, 24% polyamide, 2% elastane
Lining 100% viscose
Fabric from Italy
In the 1990s and early ‘00s, Helmut Lang was one of fashion’s trailblazers, disrupting the industry with his sharp, minimal designs that carried an air of intellectualism and a quiet sense of rule-breaking. It’s thanks to Lang and his moving of the date of his eponymous label’s Spring 1999 show that New York Fashion Week went from being at the back end of the seasonal schedule to the very beginning, and it’s thanks to him that one of the most prominent places to advertise fashion in the early ‘00s became the top of New York’s iconic yellow taxis.
In 2005 we saw a shift. The Austrian designer left his namesake label after almost two decades at the helm to concentrate on his artwork, leaving the brand to go through various ownerships and fall short of that originality and uniqueness that he had brought to the label.
This is all about to change. In March 2017, it was announced that CEO Andrew Rosen had appointed Isabella Burley as Helmut Lang’s ‘editor-in-residence’; the label moving away from the traditional structure and instead mimicking that of a magazine, with an ‘editor’ at the centre of the brand rather than a creative director. This was the start of the regeneration of Helmut Lang. Once again it was going in the opposite direction of the rest of the fashion industry, and with the current conveyor belt of big name designers moving between creative director roles, it may not be long before other brands start to follow suit.
Burley, the 26-year-old editor in chief of Dazed magazine, has been brought in to bring her “editorial eye and network of creative talent to influence all departments of the company,” according to a statement from the brand. Judging by Helmut Lang’s website, social media and entire digital overhaul which was launched on 25 July, alongside a new campaign shot by Ethan James Green, Burley has already lived up to that promise.
She’s taken Helmut Lang back to its roots, working with a whole host of different creatives just as Lang did 20 years previously.