Founded in 1997, Theory is more than a company, it’s a concept, a philosophy, an aesthetic, and a style. The people behind Theory are a band of aesthetic insiders who love luxury and simplicity. And, of course, Theory is all about the fit and the fabrics and feeling sexy and confident. Passion drives Theory to constantly evolve, and passionate is how people feel in its clothes and about its clothes. In Theory, anything is possible.
Theory offers minimalist designs with a fashion edge that will become wardrobe staples for years to come. Simple silhouettes in luxurious fabrics are Theory’s signature look with comfort as well as aesthetics key to its design principle.