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SET Fashion


“Authentic styles designed for urban individuals”

SET is a progressive premium brand that stands for a contemporary, urban casual look. The collection’s progressive image is defined by standout pieces and clear statements.

All pieces are easily combinable and exude a casual elegance which is always paired with an edgy sexiness. The brand aspires to the highest quality standards – which is why the collection is largely produced in Europe using European fabrics and yarns. Presenting a premium quality product is the priority in every collection.

SET was created by Maya Junger in 2009. The mother of four lived in London for many years, initially pursuing a career as an international corporate lawyer.

She herself epitomises the typical SET woman – and embodies the spirit of the brand. She loves the buzz of the world’s major cities, enjoys collecting contemporary art and vintage furniture, and is continuously inspired by the zeitgeist.

This inspiration shines through in her collections as well as in the brand’s head office with its modern mix of art, culture and design.