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RARY


The strong imaginary of Italian boutique label ‘Printed Colours Narrable Embroidery’ – Rary explores new territory by mixing hyper-real digital prints with trompe l’oeil effects.
Feminine silhouettes with a contemporary attitude turn original extravagant visuals, decorated with 3D handmade embroideries, into a trademark for the brand. Winner of the British Fashion Council’s Fashion Forward prize, Rary designer Michael van der Ham is known for his signature sophisticated mix of contrasting fabrics, textures and colour. In his debut collection for innovative Italian fashion label Rary, van der Ham draws on the label’s mutual love of prints, blending eclectic references from Ancient Japan, Art Nouveau and antique French haberdashery patterns to realise his elegant yet playful designs.