Preen was founded in 1996 by Justin Thornton and Thea Bregazzi, with a joint love of all things Victoriana, a passion for recycling, and with that masculine and feminine, hard/soft mix the couple bring to their designs. Their debut collection at London Fashion Week for Spring/Summer 2001 composed of punkish elements; vintage lace and hand crafted effects, this collection received rave reviews, described as a sartorial traditional clash, with a very British sense of tongue-in-cheek chic. Liberty Ross wore their ‘rosary bead’ blouse to the British fashion awards straight from the runway, putting Preen firmly on the fashion map.
Now designing six women’s wear collections a year, with a style that is described as deconstructed chic with a minimal opulence, Justin and Thea have grown their label from a tiny shop in London’s Portobello Road, to selling in over 25 countries world wide. Preen designs are worn by high profile women including the Duchess of Cambridge, Diane Kruger, Scarlett Johansson, Cate Blanchett, Carey Mulligan, Kate Bosworth, Gwyneth Paltrow, Beyonce, Rihanna and Michelle Obama.