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Oilily was founded in the Netherlands in 1963. The brand started out with children’s wear and was the first ever to place the child at the centre of its creative proces. This groundbreaking new vision of children’s wear resulted in a spectacular and vibrant style nobody had ever seen before. The success of the children’s wear collection sparked the introduction of a women’s wear collection, which was launched in 1986. Since then Oilily has been a hallmark of creativity in the cupboard of women and children.

Virtuoso use of color, innovative design, playful patterns, detailed craftsmanship and a certified high quality has brought Oilily a large number of fans and faithful customers. Today, our products are sold through 2,500 resellers worldwide among which high street boutiques and high-end department stores in Europe and Asia as well as a sophisticated e-tailers worldwide. Oilily’s own e-store offers the greatest selection of Oilily products and ships out to most countries in the world among which the U.S.A.