From a Paypal link on Henry Holland’s Myspace page to a staple on the London Fashion Week circuit, House of Holland has come a long way since the label began.
After graduating from The London College of Printing with a BA Journalism, Henry Holland was catapulted into the fashion limelight in 2006 with his irreverent ‘Fashion Groupies’ slogan tees featuring catchphrases such as “UHU Gareth Pugh” and “Get Your Freak On Giles Deacon”.
In February 2008, after 2 seasons showing with Fashion East, House of Holland held its first solo show on the main Fashion Week schedule to critical acclaim with the brand consequently winning the ‘Best Use of Tartan Award’ at the Scottish Fashion Awards.
Henry designs with a London girl aesthetic in mind and is continually inspired by the variety of attitudes, cultures and mindsets that exist throughout the UK capital. The House of Holland cool is cool, confident and savvy and wears labels without letting them wear her.
Firmly established in the international fashion scene, House of Holland now boasts an impressive roster of international premium stockists including Browns Focus, Selfridges, Harvey Nichols, Colette, Opening Ceremony and Barneys.