Synonymous with ‘fun in fashion’, Belgian label Essentiel Antwerp update your wardrobe staples with their signature frivolous style. Look to their collection of t-shirts, dresses and matchy matchy tailoring for slogan prints and colour-pop styles.
In 1999 Esfan and Inge take their chance and launch a T-shirt collection. The range consisted of four models in twenty different colors, essential basic garments that are necessary in every wardrobe. The young couple’s apartment served as a showroom, and the T-shirts sold like hot cakes.
After a year, the first store opened in Antwerp. Four seasons later, knitwear, jackets, dresses, shirts and trousers in trendy colors, new materials and an entire new range of accessories were added to the collection. Essentiel was born as a full-fledged Ready-to-Wear collection. An out-and-out success!
Following an unexpected triumph at the Who’s Next fair in Paris, Essentiel opens boutiques in Knokke, Brussels, Antwerp, Leuven, Hasselt and Bruges. From one victory to another, the determination to undertake a next step is as great as ever. In 2004, Essentiel launches its first men’s collection. The existing stores are complemented with a Men’s Corner, while men only stores are opened in Antwerp, Knokke, Leuven and Hasselt. This development has also spread abroad, with new stores opening in Paris and Lille.