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Antoni & Alison

Talk of under-the-radar labels or cult fashion brands most commonly equates to newness. Designer duo Antoni & Alison however – like many of their creations – defy the standard set of fashion rules, and for the past 25 years, without a papparazzi’d celebrity following, without fanfare, major self-promotion, PR stunts or endless mass market collaborations, they’ve truly held onto their cult status. And that’s just the way they like it.

While London’s designer circle may now be well known for their print skills, it was Antoni & Alison who first blazed the digital printing trail. Now their trompe-l’oeil results are so very realistic, you can be easily fooled from a distance into think that draped and bow-wrapped dress was genuinely draped and bow-wrapped.