Ferretti launched her namesake label in 1974 and by the early Eighties had founded her first showroom and debuted at Milan Fashion Week. In 1984 she launched Ferretti Jeans Philosophy – renamed Philosophy di Alberta Ferretti in 1987 – as her first diffusion label aimed towards the youth market. The designer has since diversified into bridal through Alberta Ferretti Forever, childrenswear through Alberta Ferretti Girls, and sportswear through Alberta Ferretti Tech. In 2009, the designer also introduced her first namesake fragrance.
Throughout her longstanding career, Ferretti has played a significant role in promoting Italian culture and business and has been awarded several accolades in recognition of her work, such as the Cavalieri del Lavoro by the Italian president in 1998 and a ‘Lifetime Achievement Award’ in Rome in 2005. Following her work in refurbishing the four-star Palazzo Viviani hotel and a turn as the first female board member of the Italian bank Foundation of the Cassa di Risparmio di Rimini, Ferretti was also named as best female entrepreneur by Italian representatives in 1991.